System Automates 24/7 Measurement of Pedestrian Crossing Activity at Intersections

SANTA ANA, Calif.--(BUSINESS WIRE)--Aug. 11, 2016-- Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced that it will unveil its PedTrax™ computer vision technology for pedestrian measurement at the ITE 2016 Annual Meeting August 14-17 in Anaheim, Calif.

With PedTrax, Iteris is adding new pedestrian measurement capabilities to its industry-leading advanced video detection platforms that already include the world’s first bicycle detection and differentiation feature, SmartCycle®. PedTrax automates measurement of both the count, direction and speed of pedestrians in crosswalks to provide insights on levels of street life.

“Complete Streets embrace active transportation modes including walking and cycling, and their management is more effective with a performance-based approach for street measurements. As cities look at our streets from the view of everyone who actually uses them, getting an accurate and comprehensive view of pedestrian activity can be difficult, costly and time-consuming,” said Todd Kreter, Senior Vice President and General Manager, Roadway Sensors. “Iteris engineers designed this new PedTrax computer vision technology for automated pedestrian measurement at intersections to improve safety and mobility without the need for new equipment installation.”

Protecting Our Most Vulnerable Intersection Users with Accurate, Up-to-the-Minute Data
With PedTrax, transportation professionals and officials can make cities safer for pedestrians with better-informed decisions based on foot traffic volume, direction and speed to optimize intersection signal timing, and to inform proactive improvements to signage and striping, intersection design, overpass locations, school crossing guard deployment, and even economic development programs. Automated counting of the number and speed of pedestrians provides better on-screen reporting in traffic control centers. PedTrax presents reliable, current data for grant applications and performance monitoring with documented down-to-the-minute as well as seasonal trends in pedestrian traffic patterns.

The data and analytics supplied by PedTrax, along with SmartCycle, can inform agencies where roadway operations should be made more pedestrian- or bicycle-friendly, contributing to safer and more livable communities.

Building on Iteris’ Strong History of Innovation for Safer, More Efficient and Smarter Transportation Systems
The new PedTrax pedestrian measurement algorithm will be pre-installed on all new Vantage® detection systems and will be available as a free firmware upgrade to existing Edge®2 and Vantage Next® systems customers that employ the latest hardware revisions. This computer vision advancement is the latest in a series of new intersection camera and processor updates Iteris has brought to its transportation customers recently. In addition, Iteris was recently awarded a $2.1 million traffic signal synchronization project from the Orange County Transportation Authority and a $19 million, five year contract to expand its training program with the Federal Highway Administration and the National Highway Institute for safer, more efficient and smarter transportation.

Iteris and PedTrax at the ITE 2016 Annual Meeting
Iteris will be exhibiting at the ITE Annual Meeting in Anaheim, Calif. From August 14-16, 2016 and demonstrating the new PedTrax technology at booth #305. For more information or to schedule a demo please e-mail sensors@iteris.com.

About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthier and productive. For more information, please call 1-888-329-4483 or visit www.iteris.com. Also visit us on Facebook, Twitter, and YouTube.

Iteris Forward-Looking Statements
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the new PedTrax technology release and the potential impact and capabilities of such new release. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully roll out and gain broad market acceptance for our new PedTrax technology release; our ability to deliver PedTrax technology in a timely, easy and efficient manner; ability of PedTrax effects to improve safety and mobility; the potential impact of product and service offerings from competitors and other competitive pressures; the broad adoption of the new technology based solutions in the transportation market; and the impact of general economic, political and other conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

About ITE
The Institute of Transportation Engineers is an international educational and scientific association of transportation professionals who are responsible for meeting mobility and safety needs. ITE facilitates the application of technology and scientific principles to research, planning, functional design, implementation, operation, policy development and management for any mode of ground transportation. Through its products and services, ITE promotes professional development of its members, supports and encourages education, stimulates research, develops public awareness programs and serves as a conduit for the exchange of professional information.

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Source: Iteris, Inc.

Iteris, Inc.
Adam Lyons
Director of Marketing, Roadway Sensors
949-270-9400
aml@iteris.com
www.iteris.com