European FMIS Provider to Offer Comprehensive Decision Support, Including Optimization of Harvest Operations with ClearAg Content

• ClearAg data now available via API to AgroVIR’s users covering 360,000 hectares of farmland across central and eastern Europe
• Access to ClearAg “smart content” gives farmers weather, soil and harvest modeling information that can reduce costs and increase operating efficiency
• Deal represents milestone in Iteris’ strategic focus on expansion in Europe

SANTA ANA, Calif.--(BUSINESS WIRE)--May 10, 2018-- Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, and AgroVIR Ltd (AgroVIR) today announced the addition of Iteris’ ClearAg® smart content via weather, soil and harvest modeling application programming interfaces (APIs) to AgroVIR’s farm management information system (FMIS).

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AgroVIR Adds Iteris ClearAg Content for Improved Harvest Operations Decision Support (Photo: Business Wire)

The addition of ClearAg smart content to AgroVIR’s FMIS provides users with access to relevant field-level weather and environmental insights, as well as decision support during harvest time for efficient operations and optimized yield.

“As one of the leading central European farm management software development companies, AgroVIR looks forward to providing clients with even more comprehensive FMIS solutions,” said Miklos Maróti, chief executive officer of AgroVIR. “Iteris’ ClearAg weather, soil and harvest modeling technology enables our clients, in the central and eastern European region but also globally, to access the best information available for decision support. Derived field-specific data will enable our customers to make more relevant decisions for increased operational efficiency and reduced costs.”

Serving over 250 clients, AgroVIR’s innovative management information software supports over 360,000 hectares throughout Europe, including Hungary, Romania and Slovakia. The availability of Iteris’ ClearAg smart content equips global producers with data for decisions spanning the entire growing season, such as planting, in-field application and harvest timing. In particular, harvest modeling APIs support data-driven decisions around harvest and grain dry down activities.

“We are excited to provide global producers with access to Iteris’ ClearAg smart content through AgroVIR’s farm management solution,” said Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris. “Iteris is committed to helping agribusinesses make the most of their data. Our ClearAg content provides field-specific analytics and insights for decision support whether agribusinesses are concerned with planting date or harvest timing.”

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com for more information and join the conversation on Twitter, LinkedIn and Facebook.

About AgroVIR Ltd.

AgroVIR was established in 2007 and is the leading farm management software development company in Hungary. Its independent, cloud-based SaaS platform (www.agrovir.eu) enables farmers to track important information (planting date, harvest date, records of chemicals, fertilizers used, information on tillage, accurate calculation of expenses, yields) at field level. In addition to providing world-class solutions to farmers, AgroVIR works in co-operation with the National Agricultural Research and Innovation Centre of Hungary in a landmark project where detailed information on 65,000 hectares of land is derived from its database and will be used by the institute for research purposes.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and benefits of using the ClearAg solution. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully deliver and support our ClearAg solution on a timely and cost-efficient basis; ability of our solution’s content to effectively improve decisions in the field and operation efficiencies; the future adoption of technology based analytics solutions in the agriculture market; the challenges in the development of software-based solutions generally; and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

View source version on businesswire.com: https://www.businesswire.com/news/home/20180510005051/en/

Source: Iteris, Inc.

Iteris Contact
David Sadeghi
(949) 270-9523
dsadeghi@iteris.com
or
Iteris Investor Relations
MKR Group, Inc.
Todd Kehrli
(323) 468-2300
iti@mkr-group.com
or
AgroVIR Contact
Adam Kiss
+36302013570
kiss.adam@agrovir.hu